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عنوان المقال عربي

تحليل لغوي لآراء الجمهور حول حملات مكافحة سرطان الثدي على وسائل التواصل الاجتماعي

اسم الباحث عربي

إيمان عادل جعفر، رجاء عيسى وهيب

Abstract

Media awareness campaigns increase public knowledge of breast cancer care effectively and highlight the existing and potential roles of the media in spreading health awareness. These campaigns have become vital for health communication since they effectively use the Internet to spread information and provide intervention opportunities to modify behavior. This study aims to study the audience views or opinions towards these campaigns that are published on YouTube, which is one of the popular social media platforms. A corpus linguistic methodology and sentiment analysis are applied to examine these interactive views. The data is collected from the audience’s comments on five selected videos about breast cancer companies that spread health awareness. In order to empower and persuade individuals, groups, and communities to make healthier decisions, health communication techniques encompass both written and spoken forms

Keywords

corpus linguistics, linguistics and opinions

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