عنوان المقال عربي
تحليل خطاب ملصقات منتجات التجميل: دراسة تقييمية
Abstract
This paper lies within the field of discourse analysis. It seeks to examine the influence of beauty products advertising labels on consumers, especially women, and to analyze how writers of labels are trying to hoodwink women into modifying their potential behavior and purchasing the targeted beauty products in the light of advertising labels used by writers of these labels. To this end, a qualitative approach was adopted to randomly analyze the data collected from various shops in the Iraqi local markets in the city of Basra. In order to analyze the data, the analytical framework adopted is Fairclough’s (2001) discourse analysis. The findings revealed that the producers of the advertising labels of beauty products target women and try to capture their minds by using catchy language and positive elements to influence the women for purchasing the beauty products. The study revealed the ways that the writers of the beauty labels used to manipulate women’s minds by adopting flamboyant elements to promote their beauty products and captivate the women’s attentions towards the products. It has been indicated that the writers of advertising labels avoided emitting any negative side effects of these beauty products. It has been found that the concept of beauty is constructed and reconstructed via flamboyant positive linguistic features as well as promoting how beauty products are associated with an ideal perfect beautiful and garish skin.
Keywords
beauty products, discourse analysis, labels, women, beauty products, glamorous elements, linguistic features
Recommended Citation
Jafar, Dhahir
(2025)
"Discourse Analysis of Beauty Products Labels: An Evaluative Study,"
Uruk for Humanities: Vol. 14:
Iss.
3, Article 67.
Available at:
https://muthuruk.mu.edu.iq/journal/vol14/iss3/67
